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With Intermedia Outdoors Outdoors' two bowhunting titles, Bowhunter magazine and Petersen's Bowhunting, you get the best of the archery hunting experience and reach approximately 84% of all bowhunting readers with very little crossover (less than 10%) between the two titles. Petersen's Bowhunting is more equipment-oriented, and Bowhunter focuses on hunting adventure and how-to. Both magazines offer managed circulations of 150,000+ hard-core bowhunters.
Bowhunter magazine, founded by M.R. James, was established to inform, educate, entertain and recruit bowhunters and promote the participation in archery and bowhunting. Throughout its 30-year history, Bowhunter has positioned itself in the marketplace to encourage and perpetuate the ethical and responsible bowhunting of all legal game, to promote the use of conventional bowhunting equipment and to promote public support of bowhunting. Bowhunter emphasizes the how-to, the adventure of bowhunting.
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